02.2024
This is a dynamic campaign addressing period poverty through a set of three posters and a captivating short film. Using a pink and red palette and a mix of feminine and aggressive typography, it grabs attention and demands action. The posters use a combination of painting techniques, and visually express the multifaceted issue, telling a compelling story of its impact. This project isn't just about awareness; it's a call to dismantle the stigma, advocate for change, and urge viewers to react and join the movement for menstrual equity.